Capture Premium Pricing.
Build Customer Loyalty.
Showcase Your Quality.
The Consumer Demand Is Real
Seventy-eight percent of consumers would purchase steaks if the retailer guaranteed them tender steaks, according to a study performed at supermarkets across the country. Yet the beef industry has struggled for decades to deliver on that promise. Traditional grading based on marbling doesn’t guarantee tenderness, leaving consumers disappointed and producers unable to differentiate superior genetics.
Certified Tenet® Beef changes that equation. With DNA-backed certification, you can finally market what consumers want most: superior tenderness they can trust.
Differentiate Your Product Offering
First-Mover Advantage
DNA testing use in the beef industry is in its infancy. Early adopters of genetic certification position themselves advantageously as the industry evolves, differentiating your beef.
Satisfy Customers
Tenderness is the No. 1 consumer complaint about beef. DNA verification with 99% accuracy gives you confidence to market consistent quality, building repeat customers.
Adapt to Market Cycles
When commodity markets soften, buyers will look for ways to know they are purchasing superior beef. Genetic certification becomes your competitive advantage in tough markets.
Escape Commodity Pricing
Research shows consumers are willing to pay premiums ranging from 150% to 200% more for premium beef. When you can prove superior tenderness independent of USDA grade, you escape commodity pricing.
In a crowded beef market, Certified Tenet® Beef sets you apart. DNA certification gives you concrete, verifiable proof of superior tenderness. When customers know your beef will be tender every time, they become repeat buyers and advocates for your brand.
The Bottom Line
For over 30 years, consumers have ranked beef tenderness as a primary shortfall. Traditional approaches based on marbling haven’t solved the problem. DNA certification finally gives producers the tools to deliver what consumers demand and capture the premiums they’re willing to pay.