Superior Tenderness.
Scientifically Proven.
Premium Pricing.
What is Certified Tenet® Beef?
For over 30 years, American consumers have ranked beef tenderness as a primary shortfall. Even premium grades don’t guarantee a tender eating experience. That inconsistency costs the industry billions and erodes consumer confidence.
Certified Tenet® Beef changes everything.
Using DNA-based genetic testing, we can predict beef tenderness with 99% accuracy, completely independent of marbling, fat content or USDA grade. This breakthrough allows producers with scientifically verified tender beef to license our registered trademark and market their superior products with confidence.
The result? Beef that delivers on its tender promise every time, backed by genetic science, not guesswork.
Showcase Your Beef Quality
Premium Pricing
Agricultural economists report that Tenet® certified tenderness carcasses are worth $400 to $800 more. In a commodity market, genetic certification becomes your competitive marketing advantage.
Science-Backed
Tenet® uses a different genomic test and marker than everyone else, focusing on the level of tenderness rather than trying to rank a range of toughness. This proprietary approach delivers industry-leading accuracy.
Customer Loyalty
Superior tenderness drives repeat purchases. With DNA verification providing 99% accuracy in predicting tenderness outcomes, you can confidently market a consistent, premium product.
How It Works
DNA Testing
Get your cattle tested by Tenet® Beef.
- Collect 3 to 4 drops of blood
- DNA is analyzed for Tenet® Beef lab
- Results identify animals with Tenet® genetic markers
License the Trademark
We license the trademark to qualified producers.
- Submit your positive Tenet® test results
- Complete trademark licensing agreement
- Start using the Certified Tenet® Beef trademark
The Problem We Solve
23% of conventional beef disappoints consumers due to toughness. The U.S. beef industry loses $3.73 billion annually from quality-related issues.
USDA grading, created in the 1920s, relies on visual assessment of marbling—but marbling doesn’t predict tenderness. You can find tough Prime steaks and tender Select cuts in the same display case.
Our solution: DNA testing identifies the genetic markers that actually determine tenderness, enabling objective quality verification for the first time in beef industry history.
Ready to Get Started?
Transform uncertainty into your competitive advantage with DNA-backed beef certification.